Marketing course Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing course? On this page you'll find 4521 study documents about Marketing course.
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Summary marketing communications
- Summary • 141 pages • 2022
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STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
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Samenvatting - Building Brand for Impact (EBM073B05)
- Summary • 68 pages • 2023
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This document contains a summary of all the course materials discussed in the course Building Brands for Impact which is part of the master Marketing Management at the Rijksuniversiteit Groningen. The summary contains the needed book chapters, information from all the lectures and also a summary of all the articles. This document contains everything you need for the upcoming exam!
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Summary of the book, articles and tutorials for the course International Business and Supply Chain Marketing
- Summary • 72 pages • 2023
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Summary of the book, articles and tutorials for the course International Business and Supply Chain Marketing. 
 
Chapter 1-11 & 13-15, articles and tutorials
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Summary book Marketing Communications 2023
- Summary • 29 pages • 2023
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A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
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Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14
- Summary • 30 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.
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ALL articles for Consumer Marketing
- Summary • 32 pages • 2022
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ALL the articles for the course Consumer Marketing are summarized in one document, ready for you to rock your exam! :)
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Articles Summary 2023 - Consumer Marketing, Msc Marketing VU
- Summary • 43 pages • 2023
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This document contains a detailed summary of all the required articles for the course Consumer Marketing, in 2023. It includes both the articles discussed during the lecture and the ones discussed during the tutorials.
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MARKETING FOR E&BE | Summary (RUG)
- Summary • 45 pages • 2023
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Summary of chapters 1-3, 5-12, 14-16, 18 & 19 from Principles of Marketing by Kotler & Armstrong. Covers all material needed for the final exam of the course Marketing for E&BE in the programme Economics & Business Economics at the University of Groningen.
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Marketing Course - (For Minor and Bachelor class/elective) at the UvA
- Summary • 109 pages • 2022
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A detailed summary of lectures 1-6 and Chapters 1-18 of the book "A Framework for Marketing Management" by Kotler and Keller. All important theory of the book has been summarised so you don't have to read the whole book. Use this document to study and take your own notes too. If you study what is in these pages, I can assure you'll do good in the exam. (109 pages)
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